An immersive experience to engage younger generations with On's Swiss Engineered technology.
PROBLEM
On is a premium sportswear brand that revolutionised the footware industry with their Swiss Engineered technology, allowing athletes to 'run on clouds'. However, one of their challenges as a brand is that their products are typically associated with an older demographic or more seasoned runner, so the challenge was to alter this perception in a way that doesn't alienate their existing customers.
The solution was to introduce students to the brand via pop-up shops across UK universities, allowing them to immerse themselves in On's mantra 'Feel Nothing. To Feel Everything.'
By partaking in this promotion, the students can also gain exclusive access to running plans created by On, as part of their Students Get Moving Campaign. These plans include a warm-up and cool-down routine, an 8-week 10k plan, and a 10-week half marathon plan. These plans can also be downloaded so the student can access it through their phone.
